nitaino brand
This page documents the visual and verbal identity of nitaino — the reference for building anything that should look and sound like us, whether you're a designer, a developer, or an LLM.
View as MarkdownLogo
- Always use the mark as-is: don't stretch, skew, recolor, or add effects (shadows, outlines, gradients) to it.
- Keep clear space around the mark equal to at least the width of one of its strokes — don't crowd it against edges or other elements.
- Don't place the mark on busy or low-contrast backgrounds where it loses legibility.
- Don't rotate the mark or combine it with other logos or lockups.
Don't stretch the mark.
Don't recolor the mark.
Don't place it on low-contrast backgrounds.
Colors
Primary
#56835C
Black
#2F2F2C
White
#F3EFE6
Gray
#E7E0D3
Spacing
All spacing is a multiple of the base unit, var(--spacing).
1 × spacing
2 × spacing
3 × spacing
4 × spacing
Typography
Attention prior to optimization
typo-h1
Attention prior to optimization
typo-h2
Attention prior to optimization
typo-h3
Attention prior to optimization
typo-body
Voice & tone
Attention prior to optimization — nitaino's own tagline is also how it writes. Say less, and make what's said precise.
Warm but unembellished. No hype language, no exclamation marks, no filler adjectives. Let the work speak.
Prefer concrete nouns and verbs over abstractions. Write like you're explaining a decision to someone who will act on it, not like you're selling something.